The brand’s current branding and messaging was outdated and needed a refresh to fit with consumer trends. I worked closely with a designer to update the brand’s identity and packaging as well as provided art direction for updated photography. I also worked with a group of internal stakeholders to update the nonprofit’s messaging to be asset-framed and strengths-based.
Results: The new visual identity resulted in a more cohesive brand that highlighted the social mission of the organization. The updated language more closely reflected the experience of the participants in the program.
